Tuesday, 8 January 2013

I am biased towards COLOR

Color is the single most eye catchy and influential factor in designing.It creates both physiological and psychological effect .When I start working on a project a great deal of my work revolves around the kind of service or product my client is presenting which eventually will be depicted in the colors, I will chose.
Colors are everywhere, it evokes reactions or feelings of association and each individual has a different way of reacting towards it, may be because of personal preference, lifestyle or due to cultural backgrounds.

Color theory is a very interesting subject and its a science in itself.It can influence our thought or ability to chose and is triggered by the effect we feel once we see a certain color.There are Primary (red, yellow and blue)., Secondary (green, orange and purple) and Tertiary Colors (created by mixing primary and secondary colors.) and on the color circle can further be divided into warm and cool colors and as we go further the color wheel we learn color harmonies. Why is it important to have all this information? we all know colors.It was a basic part of our curriculum in school.The color wheel is a tool that helps us talk about the physical phenomena of light and how we perceive it and how we ultimately implement it in designs and the combinations. Color harmonies teach us how to use the best combinations.

As a designer I have to use shapes, typo and colors but I am always attracted to colors the most. While browsing websites or reading magazines or brochures I have always felt that my attention is more towards the color usage.Over the years I have bookmarked several websites or kept print ads even books or C.D covers which have caught my attention.It has always been helpful for me to go back and check what color I can use while designing or making an illustration.

Now if we talk about effect of individual colors or how we start associating with it.There are three types of association universal, cultural and individual. This has over the years given them following common meaning
Red: Passion, Love, Anger  | Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit  | Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness | Purple: Creativity, Royalty, Wealth
Black: Mystery, Elegance, Evil  | Gray: Moody, Conservative, Formality
White: Purity, Cleanliness, Virtue | Brown: Nature, Wholesomeness, Dependability
Tan or Beige: Conservative, Piety, Dull | Cream or Ivory: Calm, Elegant, Purity

Some interesting facts about colors :
The color yellow can cause nausea, so it is avoided in airplanes.
Black boxes seemed heavier to workmen than green boxes filled with the same material.
Red can make you hungry, while the opposite color, green, suppresses it.
The color red can also increase your muscle reaction, make you want to gamble more, and raise your blood pressure. Blue has the opposite effect.
Blue street lighting resulted in lower crime rates in Glasgow in 2000.
Blue conveys trust and reliability.
Green is believed to increase concentration.
So I am biased towards colors because I have so much to talk about them and there is so much more to see.Nature have provided us plethora of colors and you can use colors in anything and make interesting fun stuff.

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